Independent revenue consulting for associations

Aligning association media, event, and partnership professionals to deliver greater value and increased marketability.

Jodi Ashcraft helps association non-dues revenue leaders sharpen their commercial story; create media, event, and sponsorship sales programs; and unlock partnership potential that delivers ROI.

Media • Events • Partnerships

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Jodi Ashcraft, association media and partnership sales consultant — A revenue program is only as strong as the performance it generates.

Three disciplines. One revenue strategy.

Media sales

Build a clearer commercial proposition that gives advertisers and members a compelling reason to engage.

Event sales

Turn the unique opportunity that events provide into a purposeful portfolio that exhibitors and sponsors want to buy and renew.

Partnership strategy

Create data-driven partner programs that align mission, value, and visibility, with long-term association goals.

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Selected proof points

The work should move the numbers.

36.8%

Illustrative growth in event sponsorship revenue

Conference portfolio positioning

66%

Illustrative partner renewal lift

Media program design

6.7%

Illustrative revenue increase from new media

Association revenue plan

Leaders collaborating during a strategy working session — Working alongside the people closest to the opportunity.

A practical point of view

Commercial strategy works best when it is built with the people who have to carry it forward.

Jodi works alongside internal teams to clarify choices, pressure-test assumptions, and turn revenue ambition into a sales story that feels true to the association.

The best sales strategy is practical enough for teams to use on Monday.

An opening note

Ready to put more intention behind your revenue?

Bring the opportunity, the complexity, or the question and let's start with an exploratory call.

Start a revenue conversation